GILMAR DE CASTILHO / GRAPHIC DESIGNER & ILLUSTRATOR
Different briefs.
Creative thinking.
Brand identities, characters, campaigns and digital communication. A selection of independent projects and work developed through agency collaborations.
PORTFOLIO / SELECTED WORK
Brand identities
Neori
Neori needed to strengthen its communication with architects and build a company identity beyond its founder. The strategy and visual identity highlight its role in high-end architectural projects and the impact of automation on family life.
Tamires Mirlana
Positioning, verbal language and visual identity for a physiotherapist and chiropractor seeking patients who are more committed to treatment. Natural movement and her rural roots inform the narrative and visual direction.
PORTFOLIO / SELECTED WORK
Characters & illustration
Claim
Illustrations and characters for a username negotiation company. A visual universe created to give the brand personality and connect with its Gen Z audience.
Super — Supera Comunicação
A mascot expressing Supera’s wisdom and approachable personality. Expressions, character parts and applications make it possible to adapt her to different communication contexts.
Vidrito — O-I Glass
A mascot created as part of an internal O-I Glass campaign promoting good practices in shared spaces.
Children’s Day — inpEV
A coloring book proposal for an inpEV Children’s Day event, featuring the brand’s existing character in a setting related to its field of work.
PORTFOLIO / SELECTED WORK
Campaigns & communication
App content — LATAM
Digital pieces with their own visual direction, created for LATAM’s internal communication app.
Email design — LATAM
Visual design for LATAM internal communication emails, across campaigns and announcements on different topics.
Campaign adaptations — LATAM
LATAM campaign adaptations, including initiatives related to Big Brother Brasil 2024 and Rock in Rio 2024, developed for different digital formats.
Internal program key visuals — O-I Glass
Key visuals for internal programs, developed as a foundation for further adaptations by the team.
Noticeboard posters — Rede Santa Catarina
Posters with their own visual direction for Rede Santa Catarina’s noticeboards, addressing different internal communication topics.
BRAND IDENTITIES
Neori
Neori needed to strengthen its communication with architects and build a company identity beyond its founder. The strategy and visual identity highlight its role in high-end architectural projects and the impact of automation on family life.
Brand strategy and visual identity: Gilmar de Castilho. Verbal identity: Lana Nogueira. 2025.
BRAND IDENTITIES
Tamires Mirlana
Positioning, verbal language and visual identity for a physiotherapist and chiropractor seeking patients who are more committed to treatment. Natural movement and her rural roots inform the narrative and visual direction.
Brand and visual identity project. Featured contribution: Gilmar de Castilho.
CHARACTERS & ILLUSTRATION
Claim
Illustrations and characters for a username negotiation company. A visual universe created to give the brand personality and connect with its Gen Z audience.
Illustration: Gilmar de Castilho / Pirauste Studio, now Gill. Brand design and art direction: Lucas Carvalho. 2024.
CHARACTERS & ILLUSTRATION
Super — Supera Comunicação
A mascot expressing Supera’s wisdom and approachable personality. Expressions, character parts and applications make it possible to adapt her to different communication contexts.
Illustration and art direction: Gilmar de Castilho. Naming and copywriting: Pamela Efol. 2024.
CHARACTERS & ILLUSTRATION
Vidrito — O-I Glass
A mascot created as part of an internal O-I Glass campaign promoting good practices in shared spaces.
Contribution: mascot design. Work developed in an agency context.
CHARACTERS & ILLUSTRATION
Children’s Day — inpEV
A coloring book proposal for an inpEV Children’s Day event, featuring the brand’s existing character in a setting related to its field of work.
Contribution: illustration and composition with an existing character. Work developed in an agency context.
CAMPAIGNS & COMMUNICATION
App content — LATAM
Digital pieces with their own visual direction, created for LATAM’s internal communication app.
Contribution: design of the featured pieces. Work developed in an agency context; LATAM’s corporate identity is pre-existing.
CAMPAIGNS & COMMUNICATION
Email design — LATAM
Visual design for LATAM internal communication emails, across campaigns and announcements on different topics.
Contribution: design of the featured emails. Work developed in an agency context.
CAMPAIGNS & COMMUNICATION
Campaign adaptations — LATAM
LATAM campaign adaptations, including initiatives related to Big Brother Brasil 2024 and Rock in Rio 2024, developed for different digital formats.
Contribution: adaptation of the featured pieces. Agency work based on existing campaign identities.
CAMPAIGNS & COMMUNICATION
Internal program key visuals — O-I Glass
Key visuals for internal programs, developed as a foundation for further adaptations by the team.
Contribution: design of the featured key visuals. Work developed in an agency context.
CAMPAIGNS & COMMUNICATION
Noticeboard posters — Rede Santa Catarina
Posters with their own visual direction for Rede Santa Catarina’s noticeboards, addressing different internal communication topics.
Contribution: design of the featured posters. Work developed in an agency context.
Let’s work together.
Brand projects, freelance collaborations and opportunities with agencies and teams.